I design the space between what your product does and what your users actually understand. Workflows, dashboards, data-heavy interfaces — I make them feel obvious.
![[background image] image of architectural plans (for a construction company)](../images/urska-cokelj.webp)
I spend my days untangling complexity and making things feel obvious — mobile apps, research platforms, multi-market design systems.
My work combines user research, systems thinking, and a focus on outcomes that actually ship. I've worked on AI-powered biotech platforms, full mobile experiences for wellness products, and design systems used across multiple markets and business segments.
Design of a complex web application for an AI-powered biotechnology platform, focused on translating dense scientific data into clear and usable interfaces. The project centered on structuring high-complexity information into intuitive user flows and building consistent UI patterns that support advanced workflows. By defining interaction logic, hierarchy, and reusable components, the interface bridges the gap between sophisticated technology and practical user needs.
The result is a scalable system that improves efficiency, reduces cognitive load, and enables users to interact with complex data more effectively.
Design of a mobile wellness application for a health-focused startup, centered on translating complex biometric and environmental data into clear, accessible insights. The work spanned the full UX process — from market analysis and RICE prioritization to user journey mapping, flow definition, and user testing.
A strong emphasis was placed on hierarchy and simplicity, structuring multi-dimensional health data (sleep, stress, activity, environment) into a coherent daily experience. The design language reflects the product's positioning at the intersection of science and luxury — precise, minimal, and refined.
The result is an intuitive interface that makes advanced wellness data feel approachable, without compromising on aesthetic quality.
Redesign of a multi-market banking platform aimed at creating a unified design system across different regions and products. The work focused on establishing a scalable structure that balances global consistency with regional flexibility,
using reusable components and standardized layout and typography rules. The system was designed to support localization without breaking coherence, enabling multiple teams to work within a shared framework.
This approach improved usability, strengthened visual consistency, and allowed the design system to expand across additional business segments.
Redesign of a telecom platform focused on unifying multiple systems into a consistent and scalable user experience. The project involved consolidating fragmented interfaces into a structured design system by defining clear components, layout rules, and interaction patterns. A strong emphasis was placed on hierarchy, spacing, and typography to ensure consistency across products, while creating reusable patterns that support scalability across different services and user flows.
The result improved clarity, reduced inconsistencies, and enabled a more efficient and maintainable design process.
Continuously expanding skills through industry-recognized certifications in UX/UI design and web development.
![[headshot] image of a customer (for a financial advisor)](../images/zander-memorisely.webp)
From banking to biotech, telecom to wellness — diverse experience across industries.
Ready to start? Reach out and let's build something worth using.
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