Freelance Product Designer Specializing in end-to-end design for startups and service businesses. From messy workflows to clear user journeys.
![[background image] image of architectural plans (for a construction company)](../images/urska-cokelj.webp)
My approach connects user research, visual design, and strategic thinking to create cohesive experiences. I specialize in building frameworks — design systems, documentation, and patterns — that help teams work smarter and products stay consistent as they grow.
The intersection of user empathy and business strategy is where I do my best work, crafting solutions that are both practical and human-centered.
Delivering seamless user experiences across banking, telecommunications, biotech, and wellness, focused on delivering clear, seamless user experiences across complex platforms. My work centers on building structured UX/UI systems that bring clarity, consistency, and efficiency to the design process. I design scalable, reusable components with strong hierarchy and spacing, balancing consistency with flexibility for real-world use.
Clients that I worked with:
Design of a complex web application for an AI-powered biotechnology platform, focused on translating dense scientific data into clear and usable interfaces. The project centered on structuring high-complexity information into intuitive user flows and building consistent UI patterns that support advanced workflows. By defining interaction logic, hierarchy, and reusable components, the interface bridges the gap between sophisticated technology and practical user needs.
The result is a scalable system that improves efficiency, reduces cognitive load, and enables users to interact with complex data more effectively.


Design of a mobile wellness application for a health-focused startup, centered on translating complex biometric and environmental data into clear, accessible insights. The work spanned the full UX process — from market analysis and RICE prioritization to user journey mapping, flow definition, and user testing.
A strong emphasis was placed on hierarchy and simplicity, structuring multi-dimensional health data (sleep, stress, activity, environment) into a coherent daily experience. The design language reflects the product's positioning at the intersection of science and luxury — precise, minimal, and refined.
The result is an intuitive interface that makes advanced wellness data feel approachable, without compromising on aesthetic quality.
Redesign of a multi-market banking platform aimed at creating a unified design system across different regions and products. The work focused on establishing a scalable structure that balances global consistency with regional flexibility,
using reusable components and standardized layout and typography rules. The system was designed to support localization without breaking coherence, enabling multiple teams to work within a shared framework.
This approach improved usability, strengthened visual consistency, and allowed the design system to expand across additional business segments.


Redesign of a telecom platform focused on unifying multiple systems into a consistent and scalable user experience. The project involved consolidating fragmented interfaces into a structured design system by defining clear components, layout rules, and interaction patterns. A strong emphasis was placed on hierarchy, spacing, and typography to ensure consistency across products, while creating reusable patterns that support scalability across different services and user flows.
The result improved clarity, reduced inconsistencies, and enabled a more efficient and maintainable design process.
Continuously expanding skills through industry-recognized certifications in UX/UI design and web development.



![[headshot] image of a customer (for a financial advisor)](../images/zander-memorisely.webp)
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