Hey, I'm Urška

Turning complex workflows into simple solutions.

Freelance Product Designer Specializing in end-to-end design for startups and service businesses. From messy workflows to clear user journeys.

[background image] image of architectural plans (for a construction company)

+50

Happy clients
Small businesses and entrepreneurs worldwide

+80

Projects delivered
Websites and brand identities, built with intention

+8

Years of experience
From enterprise UX to small business design

+15

Certifications
Always learning, always improving

Latest Project

I see design as a system, not just screens.

My approach connects user research, visual design, and strategic thinking to create cohesive experiences. I specialize in building frameworks — design systems, documentation, and patterns — that help teams work smarter and products stay consistent as they grow.

The intersection of user empathy and business strategy is where I do my best work, crafting solutions that are both practical and human-centered.

Delivering seamless user experiences across banking, telecommunications, biotech, and wellness, focused on delivering clear, seamless user experiences across complex platforms. My work centers on building structured UX/UI systems that bring clarity, consistency, and efficiency to the design process. I design scalable, reusable components with strong hierarchy and spacing, balancing consistency with flexibility for real-world use.

Clients that I worked with:

Loupe Logo Brightseed Logo NLB - Nova Ljubljanska Banka logotip Telekom Slovenije Logo Kontron Logo Interblock Gaming Logo
Web application

Biotechnology industry

Design of a complex web application for an AI-powered biotechnology platform, focused on translating dense scientific data into clear and usable interfaces. The project centered on structuring high-complexity information into intuitive user flows and building consistent UI patterns that support advanced workflows. By defining interaction logic, hierarchy, and reusable components, the interface bridges the gap between sophisticated technology and practical user needs.
The result is a scalable system that improves efficiency, reduces cognitive load, and enables users to interact with complex data more effectively.

UX/UI design for an AI-powered biotechnology web application — MacBook mockup showing research project dashboard with status overview, alongside sample submission form and project list views
UX/UI design for a wellness mobile app — three iPhone screens showing daily wellness status, activity timeline, and sleep tracking dashboard, with user flow diagrams below
Mobile application

Wellness industry

Design of a mobile wellness application for a health-focused startup, centered on translating complex biometric and environmental data into clear, accessible insights. The work spanned the full UX process — from market analysis and RICE prioritization to user journey mapping, flow definition, and user testing. A strong emphasis was placed on hierarchy and simplicity, structuring multi-dimensional health data (sleep, stress, activity, environment) into a coherent daily experience. The design language reflects the product's positioning at the intersection of science and luxury — precise, minimal, and refined.
The result is an intuitive interface that makes advanced wellness data feel approachable, without compromising on aesthetic quality.

Enterprise platform redesign

Banking industry

Redesign of a multi-market banking platform aimed at creating a unified design system across different regions and products. The work focused on establishing a scalable structure that balances global consistency with regional flexibility, using reusable components and standardized layout and typography rules. The system was designed to support localization without breaking coherence, enabling multiple teams to work within a shared framework.
This approach improved usability, strengthened visual consistency, and allowed the design system to expand across additional business segments.

UX/UI design for a multi-market banking platform — three iPhone screens showing featured offers, promotional content, and personal loan product page, alongside mobile help center, currency exchange, and wireframe documentation screens
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UX/UI design for a telecom platform — mobile app screen alongside desktop UI components, Figma design system panels, and multi-device responsive layout overview
Enterprise platform redesign

Telecom industry

Redesign of a telecom platform focused on unifying multiple systems into a consistent and scalable user experience. The project involved consolidating fragmented interfaces into a structured design system by defining clear components, layout rules, and interaction patterns. A strong emphasis was placed on hierarchy, spacing, and typography to ensure consistency across products, while creating reusable patterns that support scalability across different services and user flows.
The result improved clarity, reduced inconsistencies, and enabled a more efficient and maintainable design process.

Always learning.

Continuously expanding skills through industry-recognized certifications in UX/UI design and web development.

ceritificat UX/UI Design Bootcamp Memorisely
Certificat UX Design Foundation UXCEL
Certificat Figmaster how to build a design system
Urska is a superb product designer!
It was an absolute pleasure working with Urska and her energy to constantly learn was brilliant. As a teacher you are always wanting to work with ace students whose work pushes you. Urska was that ace student and designer who constantly delivered outstanding work!
[headshot] image of a customer (for a financial advisor)
Zander Whitehurst
Founder & CEO Memorisely
Trusted by small and big business leaders

Proud to have worked with

From banking to biotech, telecom to wellness — diverse experience across industries.

NLB - Nova Ljubljanska Banka logotip Telekom Slovenije Logotip Kontron Logo Interblock Gaming Logo Generali Zame LogoGenerali Logo Medex Logo Triglav Vozim se Logo Gorenje Logo Teden mobilnosti Logo SPTM - Slovenska platforma za trajno mobilnost Logo Naša super hrana Logo GEN Group Skupina Logo Lendiron Logo Boston Advisors LogoDM tek za ženske LogoKliping LogoLon LogoNaša super hrana Logo Jek2 Logo Seat LogoMinisterstvo za kmetijstvo, gozdarstvo in prehrano LogoOdvetnik Boštjan Štrastner Logo Mini Villa turistična nastanitev Logo Računovodstvo MeMo Logo Sunrise Robotic Logo Loupe Logo Brightseed Logo
Contact

Start your next project with me

Ready to start? Reach out and let's build something worth using.